AXA Elevate unveils enhanced platform experience[

14 January 2010

AXA Distribution Services today unveiled a range of new features and functionality designed to enhance user experience of its award-winning* Elevate wrap platform.

Elevate’s latest development includes the addition of offshore bonds, a range of portfolio planning tools (including model portfolios and rebalancing), a developed adviser academy, discretionary management, third party accounts, trusts and an investment proposition developed with Architas Multi-Manager.

This latest major stage represents a significant milestone for AXA’s Elevate platform, and will help to develop Elevate’s position into a market-leading wrap platform.

Details of the developments:

• a range of tax wrappers - the Elevate General Investment Account, Elevate Individual Savings Account, Elevate Pension Investment Account, Offshore Bonds from AXA Isle of Man Limited and Family Suntrust from AXA Sun Life plc, are all now available through Elevate
• more tax planning solutions through the trusts available on Elevate - trusts covered include private trusts, pension scheme trusts and charitable trusts. Sample deeds are also available
• launch of the Elevate adviser academy (delivered by the dedicated business consultancy team) - which builds on the Elevate consultancy programme which has been supporting IFAs for many years.

Access to:

• discretionary managers who can manage investment portfolios whilst advisers retain control of the client’s product wrapper and an overview of their portfolio
• a wider range of investments screened exclusively by Architas, AXA Wealth’s cutting edge multi-manager
• online risk profiling
• model portfolios and rebalancing – advisers can choose from tailored model portfolios developed in partnership with OBSR** or individual portfolios built to match Elevate’s risk descriptions or an adviser’s own target allocations.

Martin Jennings, Marketing and Product Development Director, AXA Wealth, said: “With the launch of the latest phase, AXA’s Elevate platform now has full capability to meet the needs of financial advisers. We have reached a key milestone in our development plans – the additional functionality and product offering will provide our customers with tangible benefits.

“The latest phase of enhancements demonstrates our commitment to delivering what we set out to do – giving advisers a wrap platform that is truly built to meet their needs. We have continued to take a consultative approach throughout our development, and we look forward to working with our customers to develop the platform further.”