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10 November 2016

Standard Life extends 'superclean' range on Elevate

Major fund groups commit to 'superclean' on Elevate bringing total to 12, 350 funds will now be available, providing one of the most comprehensive ranges in the market.



Standard Life today announces the extension of the hugely popular 'superclean' range of funds across the Elevate platform. So far six major fund groups, who account for nearly one fifth of UK market assets, have committed to adding over 150 discounted funds to the platform. The first of these lower cost funds are available now with plans to add further funds over the coming weeks and months. This brings a grand total of discounted funds available on the Elevate platform to 350.

The funds added are all from leading fund managers popular with advisers and include BNY Mellon, Neptune, Old Mutual Global Investors and Standard Life Investments.

David Tiller, Standard Life's Head of Adviser and Wealth Manager Propositions, said:

“I'm delighted we have been able to get these deals in place for Elevate so quickly. We are also continuing conversations with a number of other fund groups and hope to have more preferential deals confirmed in the near future. As a platform provider it's our job to represent the interests of the adviser businesses we work with, including leveraging the collective buying power to the best possible deals for advisers and their clients.”

Steve Owen, Head of Platform Propositions, said:

“The announcement today is the first tangible benefit of bringing the two platforms together. It will see Elevate advisers able to offer significant savings to their clients and is a really meaningful way to demonstrate our commitment to the Elevate platform and its users.”


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Notes to Editors

About Standard Life

  • Standard Life was established in Edinburgh in 1825. Today it is a global investment company helping people to invest and manage their money.
  • Around 4.5 million customers and clients across 46 countries trust Standard Life with their financial future and Standard Life is responsible for the administration of £328 billion of their assets. Standard Life also supports over 25 million customers through Indian and Chinese associate and joint venture businesses.
  • Standard Life Investments actively manages £269 billion worldwide, offering global asset management expertise with strong investment capabilities and performance.
  • Standard Life employs around 6,500 people internationally - through businesses in the UK, Europe, North America, Asia and Australia.
  • Standard Life plc is listed on the London Stock Exchange with around 1.2 million individual shareholders.
  • Wherever Standard Life operates in the world, it is motivated by a sense of responsibility. That is what has helped it be a sustainable business over the long term. Standard Life is proud to be listed as a leader for corporate sustainability in its industry in the Dow Jones Sustainability Indices (DJSI World and DJSI Europe).
  • You can follow Standard Life on

All figures are at 30 June 2016 unless stated otherwise

About Standard Life Wrap

  • Since launching in 2006, Standard Life Wrap has helped advisers transform their service to clients and adapt to the changing regulatory landscape. Standard Life Wrap has been adopted by over 1,500 financial advice and wealth management firms and serves over 200,000 customers.
  • Total Standard Life Wrap platform assets under administration are £30.3 billion including net inflows of £3.0 billion in the first nine months of 2016.
  • For the third year in a row, Standard Life Wrap was voted “Best Platform Provider (AUM over £12.5 billion in 2014 and 2015, and AUM over £15 billion in 2016)” by the adviser community at the prestigious UK Platform Awards 2016.
  • Adviserzone is Standard Life's dedicated extranet site for UK financial advisers. Visit for more details.

All figures are at 30 September 2016 unless stated otherwise

About Elevate

  • Elevate supports over 2,000 financial advice and wealth management firms in managing SIPPs, ISAs and other investments. It serves 160,000 customers, providing access to over 5,000 funds from over 130 fund managers. Elevate has £11.0 billion of assets under administration and has consistently delivered gross inflows in excess of £2 billion p.a. since 2010. Net inflows in the first nine months of 2016 were £0.6 billion.
  • Elevate offers the 'superclean' share classes for Architas funds, which will also be added to the Standard Life platform to ensure this preferential pricing for Architas funds is consistent for advisers.
  • The platform was voted “Best Platform Provider (AUM up to £15 billion)” by advisers at the UK Platform Awards 2016 for the second year in a row and the “Best Platform for Adviser Service”.
  • For more information about Elevate visit

All figures are at 30 September 2016 unless stated otherwise