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About Elevate

What is Elevate?

Elevate launched in 2008 to help customers and their advisers take control of their investments through our online investment platform.

See our Frequently asked questions.

Elevate, part of Standard Life Aberdeen

The acquisition of Elevate by Standard Life in November 2016 created one of the UK's largest and fastest growing platform businesses, supporting the growing demand for higher quality financial advice business across the UK.

We're proud to have won a range of prestigious awards in recognition of the Elevate platform and the support we provide.

Elevate has no automatic right of access to the assets of Standard Life Aberdeen Plc. Past performance is not a guide to future performance.

Elevate awards and accreditations


Defaqto Gold for platform service 2019

Defaqto Gold logo


AdviserAsset Platinum Rating for Elevate

Defaqto Five star for platforms 2019

Defaqto logo


AKG A financial strength rating



Elevate platform awarded
B+ rating from AKG

Defaqto Gold for platform
service 2018

Defaqto Five Star for platforms 2018


Defaqto Five Star for Platforms Open Architecture 2017

Defaqto Silver for platform service 2017


Schroders UK Platform Awards 2016

Winner - best platform provider (AUM up to £15 billion)
Winner - best platform for adviser service

Defaqto 5 star rating 2016

5 star for platforms

Defaqto gold service ratings 2016

Gold for platform service


Investment Life & Pensions Moneyfacts Awards 2015

Winner – best wrap/platform
Commended - best online service


Financial Adviser service awards 2014

5 stars – Investment category
5 stars – Life and pensions category

Investment life and pensions MoneyFacts awards 2014

Winner – best wrap/platform
Highly commended – best online service

Aberdeen UK platform awards 2014

Winner – best platform provider (AUM up to £12.5 billion)
Highly commended – platform of the year

Questions people ask us

What's a platform?  

A platform is a bit like online banking. Your adviser can choose product wrappers and investments for you, and make transactions online, on your behalf. A platform is sometimes called a 'wrap platform' or 'investment platform'.

Please bear in mind

The value of investments can fall as well as rise, and you could get back less than you invest. How long you should consider investing for will depend upon the product chosen and your investment objective, but typically you should be prepared to invest for the medium (at least 5 years) to long term (over 10 years).

Whilst we strive to achieve further accolades, there is no guarantee to win similar awards in the future.

Please remember that past performance is not a guide to future performance.